What Every Fundraiser Can Do To Stop Falling Donor Retention Rates

November 13, 2017 - November 13, 2017

Event Cost: $45

Presented in Conjunction with Association of Fundraising Professionals

Presenter:  Jay Love  Co-Founder & CRO of Bloomerang

11:30am - Lunch will be available and presentation will begin at 11:45am

ATMOS Energy Community Room     2304 Loop 40, Midland

This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.

We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!

Learning Outcomes:

  • Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
  • Understand how to calculate your donor retention rateLearn new donor communications techniques in order to improve donor loyalty and retention
  • Learn new donor communication techniques in order to improve donor loyalty and retention
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