Marketing Manager at Museum of the Southwest
Reporting to the Development Director, the Marketing Manager is responsible for creating and implementing the Museum of the Southwest’s comprehensive marketing plan and for general media relations. She or he facilitates the creation and dissemination of the Museum’s external communications in any format, and oversees the creation and production of marketing materials and all other materials (whether printed or digital) that the Museum shares with the public, ensuring that all such materials are high quality and consistent with the Museum’s Continuity Guide.
Essential Duties and Responsibilities
- Drafting an annual comprehensive exhibitions, programs and events marketing plan and related budgets for review by the senior Museum staff and the Board of Trustees Marketing and Program Committee, and implementing that plan;
- Drafting and issuing press releases, handling press inquiries and making direct contact with websites, periodicals, newspapers, radio and television stations to ensure the Museum is highly visible within appropriate demographic groups and with the public in general;
- Planning and executing day-to-day management of social media outlets including posting, monitoring, responding to, cultivating and interacting with followers on Facebook, Instagram, Twitter, Pinterest and other platforms;
- Ensuring the Museum website is constantly up-to-date, including HTML coding and troubleshooting on a Joomla platform;
- Ensuring that a consistent, high-quality brand identity is presented to the public through the application of the institution-wide Continuity Guide, and maintaining those standards for all communications including language, correspondence, signage and use of logos;
- With the use of Adobe Creative Suite, Microsoft Office, various websites and printing companies, supervising and editing the design, production, purchasing and distribution of printed materials including Museum publications, exhibition, program and event announcements and other materials;
- With staff and contract-hire graphic designer, managing and coordinating the Museum’s printed newsletter, Intersections, and the Museum’s monthly eNewsletter, Articulations;
- Acting as the primary staff liaison and coordinator for “Summer Sunday Lawn Concerts,” including the management of sponsors, scheduling, booking and staffing of the concert series;
- Providing photographic documentation of Museum events and programs for promotional and record-keeping purposes;
- Assisting as required in all areas of development including direct mail appeals and special fundraising events as determined by the Development Director, as well as supervising the production, design and distribution of publications and printed materials where volunteer committees are involved;
- Working with the Development Director to solicit and retain individual and corporate support for the Museum’s exhibitions, programs and special events, including the preparation and packaging of materials for donors;
- Collaborating as a team with staff members to assess on-going funding and promotional needs;
- Working evening and weekend events and programs as directed or needed; and
- Other duties as assigned by the Development Director and/or the Executive Director.
Knowledge, Skills and Abilities
- Exceptional interpersonal, oral and written communication skills, with the ability to communicate with tact and diplomacy;
- Excellent, demonstrated organizational skills;
- Budget management experience preferred;
- Working knowledge of Adobe Creative Suite; and
- Proficiency with Microsoft Office products, including Excel and Word required.
Experience and Education
- Experience in marketing or public relations in the museum, nonprofit, hospitality industry or other related field preferred; and
- Bachelor’s degree or equivalent experience required.